The start-up is Germany’s first financial services portal utilizing a direct marketing model to target small businesses and self-employed individuals. With its proprietary technology for comparing commercial insurance and banking products, Finanzchef24 GmbH has focused the product launch around business liability insurance, business content insurance, and bank accounts for businesses. The service offered is geared towards small business owners that do not have their own finance director and therefore search online for financial products, just like private individuals. Today’s financialservices market for small businesseslacks transparency.
|Business segment:||Online portal to compare insurance and banking products|
|Date of investment:||August 2012|
|Stage of investment:||Early Stage|