Target Partners invests in SaaS platform for agricultural businesses
Berlin/Munich, November 13, 2014: Berlin-based trecker.com (www.trecker.com) receives €2.1 million in a Series A financing round led by venture capital firm Target Partners (www.targetpartners.de). trecker.com provides farmers and agricultural contractors with a Software-as-a-Service (SaaS) platform for handling all business processes. Today, more than 50 agricultural firms use the platform and associated mobile app to plan, record, monitor and invoice the deployment of machinery and manpower. The processed data can then be used to fulfil documentation requirements, assess performance and optimise operations.
"For years, the agricultural industry has been undergoing a technological revolution. State-of-the-art industrial agricultural engineering has already led to leaps in productivity. Now it's time to replace paper records and outdated software applications with modern enterprise resource planning," says trecker.com CEO and co-founder Miro Wilms. Employees on the move are sent their assignments via a mobile app, which also logs all key operating data such as hours and acreage worked.
"These days, the agricultural sector is increasingly the preserve of large commercial enterprises using the latest machinery. These firms are now also looking for modern software solutions with mobile applications to manage their businesses. Over 50 customers have already opted for trecker.com. Worldwide, the potential for trecker.com is vast," says Berthold von Freyberg, a partner at Target Partners.
"We are delighted to have won Target Partners as an investor, a partner with specific experience in the field of SaaS for businesses," Wilms says. trecker.com is the latest specialist SaaS provider to join the Target Partners portfolio, alongside hetras (hotel management), TIS (B2B payment transactions) and Falcon Social (social media management).
trecker.com ('trecker' is German for 'tractor') was founded by Miro Wilms and Benedikt Voigt in 2012. The idea resulted from discussions with a mutual acquaintance at the German Federal Ministry of Agriculture who noted that there was a huge need for enterprise software in the agriculture industry but currently no satisfactory solutions. Wilms is the business brains behind the operation while Voigt is responsible for technical implementation. A former international SAP consultant, Voigt has 15 years' experience in the software industry. The two founders combined their software expertise with the decades of experience amassed by highly professional agricultural enterprises. They spent many months with these companies, holding extensive discussions and working with them to tailor the program as closely as possible to their workflows.
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trecker.com provides specialised business software for the agricultural industry. Farmers and agricultural contractors use its Software-as-a-Service (SaaS) platform and fully integrated mobile app to plan, record, monitor and invoice the deployment of machinery and manpower. The technology also helps farmers to meet the stringent documentation requirements for the agricultural sector in many countries. This ERP (enterprise resource planning) software is used by many large businesses throughout Germany. trecker.com was founded by Miro Wilms and Benedikt Voigt in 2012.
To find out more, visit www.trecker.com, Facebook: www.facebook.com/treckercom or YouTube: www.youtube.com/user/treckercom.
Miro Wilms Friedrichstraße 79 10117 Berlin, Germany Tel.: +49 (0) 30 60 98 3998 Email: firstname.lastname@example.org
With €230 million under management, Target Partners is one of the leading early-stage venture capital firms in Germany. Target Partners invests in new startup and early-stage companies, and supports them with venture capital during their build-out and expansion phases. With many years of experience as managers, entrepreneurs and venture capitalists, the team at Target Partners supports entrepreneurs in developing and marketing products and services, building organizations, raising money and taking companies public in Europe and the United States.
For more details: www.targetpartners.de, follow us on Twitter: twitter.com/targetpartners or Facebook: facebook.com/targetpartners.
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