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Falcon Social Raises $16 Million in B-Round Financing from Prime Ventures, Northcap and Target Partners

Funding accelerates the company’s momentum and adoption of its social media platform

Copenhagen / New York / Munich, March 24, 2015: Falcon Social (www.falconsocial.com), a leading enterprise social media management platform, announced today the closing of $16 million in new funding. The Series B financing round was led by Prime Ventures(www.primeventures.com) and joined by existing Falcon Social investors Northcap (www.northcap.vc) and Target Partners (www.targetpartners.de), bringing the company’s total financing to date to $25.33 million. The new financing will help support the company’s product development, innovation and continued global expansion.

Founded in 2010, Falcon Social set out to tackle the social media marketing needs for businesses, a market estimated to grow to $9.8 billion by 2018 according to MarketsandMarkets. Today, Falcon Social helps over 400 world-renowned companies listen, engage, publish, measure and manage their social media content through its unified social media management platform. These companies include Coca-Cola, Jaguar, Redken, Toyota, Warner Music and Carlsberg.

In making the announcement, Ulrik Bo Larsen, Founder and CEO of Falcon Social said, “It's a big vote of confidence to have investors of this caliber embrace the vision of Falcon Social. There is a void in the market for a scalable social media SaaS platform capable of unifying business units within the enterprise while delivering feature-rich capabilities. Our goal is to continue to evolve Falcon Social to meet that need by growing the platform organically. The new financing will help scale the business and accelerate our product development roadmap.” With offices in New York and Copenhagen and a worldwide sales and support team, Falcon Social employs 180 people from more than 38 countries. In addition to a hyper-focus on product innovation, the new financing will help the company establish an even stronger foothold globally, with a keen focus on North America. The company plans to make significant employee hires at the leadership level and in other supporting roles.

Falcon Social has maintained a track record of exceptional year-over-year growth and closed 2014 by reporting 443 percent revenue growth and 130 percent customer growth. The company is on track to continue that strong momentum in 2015.

Roel de Hoop, Partner at Prime Partners who will now serve on the Falcon Social board said, “Our mission is to invest and help build the world’s most innovative technology companies. We are pleased to support the Falcon Social team during this exciting period of growth and look forward to see them lead the industry by changing the way businesses manage their social media content.”

About Falcon Social

Falcon Social offers a unified SaaS platform for social media listening, engaging, publishing, measuring and management. The company helps their enterprise clients to explore the full potential of social media marketing and instill a social-first thought process in their employees. Falcon Social has been recognized for their efforts across the globe with a diverse client portfolio that includes Jaguar, Carlsberg, Pandora, Toyota, IWC Watches, SIGG, Redken, Warner Music, Coca Cola and many more.

Visit Falcon Social online at www.falconsocial.com or twitter.com/falconsocial.

About Prime Ventures

Prime Ventures is a leading venture capital and growth equity firm focusing on investing in companies in the technology and related industries and leverages its capital, experience and network to actively guide them into global category leaders. From its offices in Amsterdam and Cambridge Prime Ventures manages over 465 million euro in committed capital.

For more information please visit http://www.primeventures.com.

About Northcap

Northcap is a Danish based venture capital firm. Northcap manages three technology venture capital funds, and focuses on B2B technology companies. Northcap’s team has great experience in building, developing and internationalizing technology companies. Northcap is the management company of the fund NCP-IVS Fund III K/S, which is supported by the European Union through the “Competitiveness and Innovation Framework Programme” (“CIP”).

For more information please visit: www.northcap.vc

About Target Partners

With €300 million under management, Target Partners is one of the leading early-stage venture capital firms in Germany. Target Partners invests in new startup and early-stage companies, and supports them with venture capital during their build-out and expansion phases. With many years of experience as managers, entrepreneurs and venture capitalists, the team at Target Partners supports entrepreneurs in developing and marketing products and services, building organizations, raising money and taking companies public in Europe and the United States.

For more details: www.targetpartners.de, follow us on Twitter: twitter.com/targetpartners or Facebook: facebook.com/targetpartners.

Press contact Target Partners:

Sprachperlen GmbH Agency for enterprise communication Helena Pröpster Ehrengutstraße 5 80469 Munich, Germany Tel.: +49 89 411 53 199 Email: targetpartners@sprachperlen.de

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