Senic Secures Seed Financing from Target Partners

Berlin-based hardware startup pioneers natural user interfaces for smart home control

Munich/Berlin (Germany), August 30, 2016: Senic (, founded within the Y Combinator program and with headquarters in Berlin, today announces a seed investment from venture capital firm Target Partners (

Senic is an early mover in the field of natural user interfaces and develops hardware and software that enables humans to more easily interact with their smart home. The company’s first product, Nuimo, is a smart home controller that enables seamless interaction with in-home technology such as Sonos or Raumfeld multi-room speakers, Philips Hue light bulbs, and smart thermostats. The Nuimo has received some of the top technology and design awards, including the Red Dot Design Award 2016.

While the Nuimo’s interaction model revolves around haptic and gesture input, the team is innovating on unique ways to bring optical and speech interfaces to future device generations. In order to deliver on their vision of intuitive and immediate access to technology, the Senic team employs an interdisciplinary approach that combines the fields of engineering & lean manufacturing, and design & psychology.

“We are thrilled to be working with Target Partners. Not only do they have deep knowledge of how to build a technology intensive hardware and software startup – but they understand how to develop and maintain a vision that can drive the creation of products that change people’s lives,” said Tobias Eichenwald, co-founder and CEO of Senic.

The Nuimo garnered significant interest through crowdfunding campaigns and brought in preorders of over $500,000. At the IFA trade fair in Berlin from August 31 to September 7, Senic is exhibiting with its new partner, renowned multi-room speaker manufacturer Raumfeld. As a launch partner of the Amazon Launchpad program, the Nuimo can be purchased either through Amazon or directly through Senic.

“It’s very rare to find a startup able to develop and manufacture premium products at the level of Apple or Leica, and so we are very excited to work with the top-notch team behind Senic,” said Michael Münnix, Partner at Target Partners. “With the internet of things gaining momentum, the technology that surrounds us is becoming increasingly complex. With this trend we see a requirement for more intuitive, seamless user interfaces, which will transform the way we interact with technology.”

Senic was founded in 2013 by Tobias Eichenwald, Philip Michaelides, and Felix Christmann. The startup currently employs 10 people in Berlin.


High-resolution images are available at


The Making of Nuimo by Senic

About Senic

Senic builds hardware & software that allow humans to engage multiple senses and abilities when interacting with technology in the home. Senic creates these interfaces using haptics, vision and speech producing products that offer simplified, instant and natural access to smart devices and services. Senic’s interdisciplinary approach combines the fields of psychology, design, engineering & lean manufacturing in Germany. The company focuses on the premium segment, attracting people who care about quality, design & experience in the home and office.

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Press contact Senic

Teshia Treuhaft Email:

About Target Partners

With €300 million under management, Target Partners is one of the leading early-stage venture capital firms in Germany. Target Partners invests in new start-up and early-stage companies and supports them with venture capital during their build-out and expansion phases. With many years of experience as managers, entrepreneurs and venture capitalists, the team at Target Partners supports entrepreneurs in developing and marketing products and services, building organizations, raising money and taking companies public in Europe and the United States.

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Press contact Target Partners

Sprachperlen GmbH Agency for enterprise communication Helena Pröpster Tel.: +49 89 411 53 199 Email:

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