After years of partnership and active exchange, Gpredictive (founded in 2009) and CrossEngage (founded in 2015) joined forces in September 2020 and have been running under the CrossEngage brand at their Berlin and Hamburg locations since then. CrossEngage is the Customer Operating System for growing marketers’ customer base into valuable, individual customer relationships. They offer a seamlessly integrated Customer Data Platform (CDP) and Customer Prediction Platform (CPP) that smartly leverage the power of first-party customer data using best-in-class artificial intelligence (AI) and automated machine learning (AutoML).

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