Gpredictive levels the playing field for marketing departments in their challenge against tech leaders like Amazon and Zalando. The SaaS solution enables marketing managers to easily build their own AI for the customer journeys they are responsible of. The users don’t need to have any data science experience as the software does all the data processing automatically. Users only need to pick the problem they want solved. Forrester estimates the market size for non-data scientist AI to be 5x that market size of classical AI. Typical use cases are deciding on whether to include incentives, picking the next best action, and re-engagement.