1-2-3.tv

1-2-3.tv is the first auction TV channel in Germany. The business model combines traditional home shopping with the interactive element of “price-drop auctions”: the price of a product decreases throughout the auction until all offered items are sold. The program is distributed by satellite and cable to more than 29 million German and Austrian households. 1-2-3.tv produces 20 hours of live program daily, offering different product categories from jewelry to DIY articles. The company has climbed to third place in the billion Euro German home shopping market. On 1-2-3.tv’s website, customers can participate in auctions through a live stream and purchase from a broad selection of products in a fixed price shop. 1-2-3.tv was sold to Arcus Capital in 2016.


Segment:

Home Shopping Sender


Location:

Munich


Founded:

Mar 2004


Invested:

May 2004 (Seed)


Status:

Exit


Web:

Entrepreneurs

Iris Ostermaier

CEO

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80+

Combined Years of investments in enterprise tech start-ups

40+

Years of combined experience in software development and R&D