SO1

SO1 offers a whole new promotional channel for retail chains. This channel enables consumer goods manufacturers and retailers to reach consumers with individualized price promotions while simultaneously achieving significantly higher ROIs than previously possibly. The underlying technology, the SO1 Engine, uses cutting-edge econometric methods to precisely calculate the price reduction required to move consumers to change brands or retailers. SO1 promotions are delivered via popular mobile applications and digital printing technology. The founders of SO1, Raimund Bau and Sebastian Gabel, established the company in 2012, after their work together as consultants supporting numerous consumer goods manufacturers with mathematical models in pricing and budget allocation projects.

Open Positions


Segment:

Individual price-promotion system for the consumer goods industry


Location:

Berlin


Founded:

Jan 2012


Invested:

Jun 2013 (Seed)


Status:

Active


Web:

Entrepreneurs

Raimund Bau

Co-Founder & CEO

  • LinkedIn
  • Twitter

Magnus Aufschild

Co-Founder & CPO

  • LinkedIn
  • Twitter

Twitter feed

Join us

We look forward to learning about your venture.

Send deck
80+

Combined years investing in enterprise tech start-ups

40+

Years of combined experience in software development and R&D